Just two years ago tyre brand Vittoria was acquired by Wise Equity and now that brand has once again changed hands. Telemos Capital, a private equity investor has bought the brand and has its sights aimed toward global expansion.

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Since Wise Equity's announcement of ownership in 2020, the brand has grown but with Telemos Capital's input, it's looking like we'll be seeing Vittoria tyres move to an international scale covering the globe. At the moment, Vittoria sells through subsidiaries in just Asia, Europe, and North America.

“The support of Wise Equity has been fantastic over the last years and we are very pleased that Telemos – with all its relevant experience in growing global brands – is now joining us on the ride,” - Stijn Vriends, Chairman & CEO of Vittoria.

The brand will still invest in sustainable practices while developing its products, services and channels.

“For over 60 years, Vittoria has been at the core of cycling performance with an unparalleled track-record of wins across many disciplines of the sport. We feel privileged to be the new owners of such a storied brand and are excited about the prospects in front of us, as we join forces with the Vittoria team,” - Philippe Jacobs, Executive Chairman of Telemos Capital.

• www.vittoria.com

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